Empower readers to take
action on your content

User engagement unlocked

Unique Content

Give your readers something
exceptional: the chance to partake
in the stories on your site.

Meaningful Engagement

Maximise user-content
interaction on your platform, with
a 30% increase in reader


Overcome pressure on
advertising revenues by



Engagement rate with the Donaco Widget
in its first case studies.


The increase in conversions that occurs
with an optimised donation process.



No upfront costs

Only commissions
on donations

The Process

Step 1

Sign up

Use the Donaco dashboard to
build a widget targeted to your
readers, customising its
content and appearance.

Step 2

Start a campaign

Either pick a cause you would like
to support or rely on our AI
recommendation algorithms to
find the right charity for your
content and individual users.

Step 3

Receive donations
and analytics

Start receiving donations and access
unique analytics on reader behaviour,
measuring the impact of your

How it Works

Change the way your readers interact and consume your content through unique onsite experiences.

Powered by Artificial Intelligence

Our Natural Language Processing technology can
match your content with relevant charities and actions.

Easy integration

Install the widget in a matter of minutes by inserting
just three lines of code to your CMS.

PCI and GDPR compliant

The three-step-payment process is encrypted,
tokenized, and safely handled by Stripe and PayPal.

Support Publishing

Give your readers the option of donating to support your content.

Tapping into new revenue sources

In the UK, just 1% of readers donate to media organisations. However, the scale of the opportunity is far bigger – 1 in 4 people say they will be prepared to donate to a news organisation in the future if they feel it cannot cover its costs in other ways.

Getting closer to your readers

Many readers feel compelled to donate to news outlets because they wanted to identify with a cause, or set of values. The act of donation deepens the relationship between some audience members and the publisher.

Using the Donaco Widget

With a high engagement rate of 15% and a streamlined donation process which can lead to 30% more conversions, the Donaco widget is the ready-made solution for publishers looking to increase their online revenue.

Get In Touch

Interested in finding out more?
Send us an email and we will
get back as soon as


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