User engagement unlocked
Unique Content
Give your readers something
exceptional: the chance to partake
in the stories on your site.
Meaningful Engagement
Maximise user-content
interaction on your platform, with
a 30% increase in reader
engagement.
Monetisation
Overcome pressure on
advertising revenues by
monetising.
Impact
15%
Engagement rate with the Donaco Widget
in its first case studies.
30%
The increase in conversions that occurs
with an optimised donation process.
30%
Pricing
No upfront costs
Only commissions
on donations
The Process
Step 1
Sign up
Use the Donaco dashboard to
build a widget targeted to your
readers, customising its
content and appearance.
Step 2
Start a campaign
Either pick a cause you would like
to support or rely on our AI
recommendation algorithms to
find the right charity for your
content and individual users.
Step 3
Receive donations
and analytics
Start receiving donations and access
unique analytics on reader behaviour,
measuring the impact of your
journalism.
How it Works
Change the way your readers interact and consume your content through unique onsite experiences.
Powered by Artificial Intelligence
Our Natural Language Processing technology can
match your content with relevant charities and actions.
Easy integration
Install the widget in a matter of minutes by inserting
just three lines of code to your CMS.
PCI and GDPR compliant
The three-step-payment process is encrypted,
tokenized, and safely handled by Stripe and PayPal.
Support Publishing
Give your readers the option of donating to support your content.
Tapping into new revenue sources
In the UK, just 1% of readers donate to media organisations. However, the scale of the opportunity is far bigger – 1 in 4 people say they will be prepared to donate to a news organisation in the future if they feel it cannot cover its costs in other ways.
Getting closer to your readers
Many readers feel compelled to donate to news outlets because they wanted to identify with a cause, or set of values. The act of donation deepens the relationship between some audience members and the publisher.
Using the Donaco Widget
With a high engagement rate of 15% and a streamlined donation process which can lead to 30% more conversions, the Donaco widget is the ready-made solution for publishers looking to increase their online revenue.
Get In Touch
Interested in finding out more?
Send us an email and we will
get back as soon as
possible.
